SHAH ALAM, MALAYSIA – 7 August 2025 — Bateriku (M) Sdn. Bhd., a leading Malaysian roadside assistance provider, has announced a major step in the country’s automotive industry with the official launch of ASTRA, its in-house car battery brand. The entire product range — 28 models covering Maintenance-Free (MF), Enhanced Flooded Battery (EFB), and Absorbent Glass Mat (AGM) types — has been fully certified by SIRIM under the IEC 60095 international standard.
For readers outside Malaysia: SIRIM Berhad is Malaysia’s national organization for standards and quality, similar to UL in the United States or BSI in the United Kingdom. The IEC 60095 standard defines global benchmarks for performance, safety, and durability in lead-acid starter batteries for cars.
Why This Launch Matters
ASTRA, first introduced in 2022, has already sold over one million units, thanks to Bateriku’s unique business model. The company operates a network of 225 Pitstop service centers nationwide and employs over 1,500 trained gig technicians, known as BHeroes, who deliver and install batteries on-site.
With full SIRIM certification, ASTRA is now the only Malaysian battery brand to have all its models meet these international standards — a rare achievement in Southeast Asia.
Benefits for ASTRA Customers
Bateriku is pairing the certification with consumer-focused benefits that go beyond industry norms:
- Free Personal Accident Takaful Insurance worth up to RM7,000 (about USD 1,500) – an industry-first in Malaysia.
- Nationwide Warranty Assist – customers can buy a battery in one city and receive after-sales support anywhere in the country. For example, a driver purchasing in Shah Alam can get immediate assistance in a remote town like Bota Kiri.
Bateriku’s New Quality Lab
The launch also included the opening of the Bateriku Quality Lab, an in-house testing facility run by Makmal Hijau Sdn. Bhd. The lab conducts performance, durability, and safety tests before batteries reach customers — a move aimed at boosting trust and product reliability.
Datuk Hanafi Sakri, Deputy Secretary General (Industry) at the Ministry of Investment, Trade and Industry (MITI), praised the initiative:
“Bateriku’s investment in SIRIM IEC 60095 certification and the creation of its own quality lab shows that Malaysian companies can compete globally on quality and transparency, not just price.”
Why Mechanics Prefer ASTRA
According to Bateriku CEO Tuan Haji Azarol Faizi Bin Zakaria Ansari, the appeal of ASTRA lies in its turnkey warranty process:
“Mechanics no longer need to manage customer warranty claims themselves. With our 24/7 hotline and nationwide network, we handle everything — giving workshops and drivers complete peace of mind.”
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