iCaur has officially opened its first global dealership in Glenmarie, Malaysia. Here’s everything you need to know about the new lifestyle hub, its services, and the upcoming iCaur 03 launch.
Malaysia has once again taken the spotlight in the EV world—this time as the home of iCaur’s first-ever dealership globally.
The new iCaur Glenmarie dealership, operated by Absolute Motor, was officially launched today in Shah Alam. Beyond being just another showroom, this 18,912-square-foot facility has been designed as a full-service lifestyle hub, combining sales, after-sales, EV charging, and even entertainment spaces for customers.
This milestone underlines iCaur’s bold strategy to use Malaysia as its launchpad, setting the tone for the brand’s global expansion in the electric vehicle market.
A Lifestyle Hub, Not Just a Dealership
Located at 12, Jalan Pendaftar U1/54, Kawasan Perindustrian Temasya, Shah Alam, the Glenmarie outlet is open daily with convenient hours for both sales and service.
The facility offers much more than a standard dealership:
- Showroom: Space for up to five vehicles on display.
- Customer lounge: Wi-Fi, F&B options, and comfortable seating.
- Dedicated delivery bay for new owners.
- Two private EV charging bays for customers.
- iCaur Arcade gaming zone, reinforcing the brand’s “Born to Play” identity.
For aftersales, the service centre features:
- Three fully equipped service bays.
- A customisation bay for personalisation requests.
- A monthly service capacity of up to 300 vehicles, managed by a 30-member trained team.
This integrated approach positions iCaur Glenmarie as a one-stop hub for sales, service, and lifestyle engagement, something rarely seen in Malaysia’s EV market today.
Rapid Expansion Plans Across Malaysia
The Glenmarie dealership is just the beginning. According to the company, iCaur plans to establish 18 sales points and nine full-fledged dealerships nationwide by mid-September 2025.
Absolute Motor, the dealer partner, also has expansion in its roadmap, with additional outlets expected to open soon. This signals iCaur’s intent to rapidly scale its network, ensuring strong visibility and service support across Malaysia.
Leadership Speaks: A Brand Built on Lifestyle and Innovation
Andy Yap, Managing Director of Absolute Motor, emphasized:
“Our steadfast commitment to become the first iCaur dealership in Malaysia and the world represents our firm belief in the brand and in its promise of sustainable mobility that also resonates with the lifestyle of its owners.”
Emily Lek, Vice President of iCaur Malaysia, added:
“In under four months since our debut, iCaur has stamped an indelible mark in Malaysia, delivering a simple yet profound message — Born to Play. The Glenmarie hub reflects that spirit, appealing to individuality, self-expression, and tech-forward mobility.”
This brand positioning suggests iCaur isn’t just selling cars—it’s building a community around lifestyle, technology, and playfulness.
iCaur 03 – Coming September 9
All eyes are now on the upcoming iCaur 03, which will officially launch in Malaysia on September 9, 2025. First revealed locally in May, the 03 is a battery-electric vehicle (BEV) that will be offered in two variants:
- iCaur 03 2WD – Single-motor, rear-wheel drive.
Estimated price: RM145,000 - iCaur 03 iWD – Dual-motor, all-wheel drive.
Estimated price: RM155,000
This pricing strategy puts the iCaur 03 directly against rivals like the BYD Seal, Tesla Model 3, and Hyundai Ioniq 6, but with a stronger lifestyle-focused pitch.
Why Malaysia as the Global First?
The decision to launch the world’s first iCaur dealership in Malaysia is strategic:
- Strong EV incentives: Malaysia currently offers tax exemptions and rebates for EV imports.
- Rising EV adoption: EV sales grew nearly fivefold between 2022 and 2024, with demand accelerating.
- Growing infrastructure: Over 1,500 public charging stations are already operational nationwide, with government targets for 10,000 by 2025.
- Regional hub potential: Malaysia’s position within ASEAN makes it a gateway market for wider Southeast Asian expansion.
By choosing Malaysia, iCaur signals its intent to blend affordability, premium lifestyle experiences, and regional accessibility.
Conclusion
The launch of the iCaur Glenmarie dealership is not just a retail milestone—it’s a global first that places Malaysia at the center of the brand’s international story.
With its lifestyle-oriented hub, upcoming iCaur 03 EV launch, and aggressive network expansion, the brand is positioning itself as a serious new contender in the EV market—not only in Malaysia but potentially across Southeast Asia.
For Malaysian buyers, this means more choices, competitive pricing, and a new kind of customer experience built around individuality, technology, and play.
The future of EVs in Malaysia just got a lot more exciting.
