Car Brand Loyalty in 2025 Hits Highest Level Since Pre-Pandemic — Toyota Leads, Tesla Declines
Car brand loyalty 2025 in the US has reached its highest point since before the pandemic, according to a mid-year report from LexisNexis Risk Solutions. Between January and June 2025, 53.3% of consumers who bought a new vehicle chose the same brand they already owned — up from 51.2% in December 2024. Car Brand Loyalty…